ASK: Build a cohesive brand campaign using typography driven treatment.
BRAND: CTRL
ROLE: Concept, Copy, Art Direction (Utilized brand assets to build graphics)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/f85b43b8-f58d-4717-85e8-9bb8a392822a_rw_1920.jpeg?h=db8dbb79b671e79066917286b2a89b2d)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/7bf987a6-99f8-4413-9814-61af25707aff_rw_1920.jpeg?h=19fb889e5d065041ca276dc8dee81612)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/8576be07-b8a6-42a8-9dbe-075cf62e5294_rw_1920.jpg?h=06798e69badd65b5f6fefce3a1cb81fd)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/6a888781-ffd9-4c2f-8451-a495bb93adaa_rw_1920.jpg?h=147be2d6fc4ddb6eee2660de772f140b)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/2dbda9ec-15a5-483b-a0f4-44be1afc4dbf_rw_1920.jpg?h=ff51dfde7dca450869614aa36d36e3b7)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/cd1a74a5-7ee4-402d-a69f-62efc30414a3_rw_1920.jpg?h=8f713dd5384c1cae6c261d5ff12c2def)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/b9a689d3-ee5c-4e13-9db9-5d6078efd26d_rw_1920.jpg?h=f5d95a22b08449673ada08b133765efa)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/8f16b89f-9dab-438d-8a16-8172e82bcde3_rw_1920.jpeg?h=fc82258d95594e3a639301d4f6ce9262)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/c35bbf08-a4ee-4c45-80a9-06cf3cfbd3c5_rw_1920.jpeg?h=256d4d548f7b09668eea1623e33bdefd)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/8dbace35-a08f-460a-9be0-42ff9022fba2_rw_1920.jpeg?h=6d498e451bca1433094cfc90eaad4dcc)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/beac7909-3991-4585-909d-a1a3fba62177_rw_1920.jpeg?h=5ab174c15e2cbcc65652e166d24d9ee1)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/001a01fb-2ba5-4c6f-addf-9af3add9d367_rw_1920.jpeg?h=5c6f7a12c6c68ee461d9e9fd8834065a)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/26d10c4d-046a-4684-b9f3-cb28cfc026df_rw_1920.jpeg?h=384f84bd033ceff5bb23260bf8fffe8b)
![](https://cdn.myportfolio.com/9a119ec0-547c-4ee3-b533-0848ea945fa6/5cfe544c-35b3-4ed2-a516-eddbf403dda4_rw_1920.jpeg?h=9355fae207960e026cf857e1e261da4d)
This is a student work project and the design, copy, and messaging is in no way connected to, reflects, or endorsed by the brand, Drink CTRL.